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CEO ALERT: Childhood Obesity Public Service Announcement Airs



Title: The Campaign to End Obesity
   

UPDATE Senate Panel Contemplates Next Steps (2/26/2009)

New Alliance Healthcare Initiative Formed to Treat Obesity (2/19/2009)

President Obama Signs CHIP (2/6/2009)

Victory on CHIP (1/30/2009)

Obesity-related events for your calendar (1/6/2009)

More Alerts

The Campaign to End Obesity, in Partnership with Discovery Health and Humana, Inc, Release Public Service Announcement on Childhood Obesity 

WASHINGTON, DC - The Campaign to End Obesity today rolled out a public service announcement on the Discovery Health networks to raise awareness about one of the most troubling health epidemics currently facing the United States – childhood obesity. 

Unfortunately, there is far too little awareness surrounding the issue and the problem continues to get worse.  In fact, “Pediatricians warn that heart disease may soon become a pediatric illness. They also warn that this generation of children may be the first to have shorter lives than their parents. That's not the future anybody wants. We want healthy, happy kids who get the food and exercise they need to become healthy, happy adults,” said Michael B. McCallister, President & CEO, Humana Inc. – which has a representative on the Campaign to End Obesity’s Board of Directors.

The 30-second video, which is scheduled to air on the Discovery family of networks, urges parents, teachers, community leaders, medical professionals and others to take action to help reduce dangerously high rates of obesity American children.  As the PSA itself highlights, one out of every five children in the United States suffers from being overweight or obese. 

For additional information on the Campaign to End Obesity, or to view the PSA, visit http://www.obesitycampaign.org or call (202) 466-8100.


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