It backfired, the lockdowns haven't quite succeeded in destroying the Brits' sense of the ridiculous. 
 

COVID Teletubbies: UK Gov’t Hires Men to Stand in Public with TV on Head for Pandemic Propaganda

JANUARY 12, 2021 BY  3 COMMENTS


British’s bizarre ‘Robocop-like’ walking propaganda digital billboards (Image Credit: Gomo Digital)

In one of the most desperate and bizarre moves yet, a local government in the UK has begun recruiting men to walking the streets with TVs strapped over their heads, supposedly to help police during a highly unpopular lockdown.  

Bradford Council in Yorkshire announced their new ‘iWalkers’ scheme, were local council saw staff and volunteers are deployed onto the streets with a 19 inch screen weighing 18 lbs, mounted on their shoulders.

According to reports, the program ran for two days before it began to go horribly wrong. The government scheme was so ridiculous, residents thought it might have been satire at first, or a prank, not believing that the local government had lost the plot to such a degree. When they realized the plan was actually a real government initiative, the public backlash was severe, and so embarrassed council officials panicked and removed their Facebook post detailing their ‘exciting new program.’

A number of outrageous comments, both in person and online, were hurled at the walking Robocop-like human propaganda digital billboards

These real-life Teletubies were supposed to walking the city and town streets, wearing masks, while their TV’s would be pushing out government propaganda on COVID, designed by government behavioural insights team and applied behavioural psychologists – to nudge residents into tighter lockdown compliance, and to keep the public abreast of minute-to-minute ever-changing “coronavirus rules and restrictions.”



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