NEW ALPSP workshops publicist 18 Sep 2009 12:11 UTC
NEW ALPSP workshops in North America. With a maximum of 20 delegates per event our workshops are personal and highly participative, with plenty of time for questions and answers incorporated into each programme. ALPSP training courses are our first choice: they provide small group interactive training using real publishing staff as trainers. The courses are relevant, affordable and related to real publishing experiences We currently have places remaining on all events: 30 Sept 09 - Web 2.0: Why it matters and what you need to know - a practical guide, Washington DC This hands-on course will clear away any perceptions that Web 2.0 is a mix of confusing jargon and technology, and demonstrate how Web 2.0 thinking and tool use can help publishers to become more successful. http://www.alpsp.org/ngen_public/article.asp?aid=83471 1 Oct 09 Creating High-Impact Marketing, Washington DC Successful, result-orientated marketing involves creating high-impact online and print material. High-impact material can help build brands, develop customer loyalty and generate revenues. Receive an additional 15% discount if you register for both Web 2.0 and Creating High Impact Marketing workshops. *** http://www.alpsp.org/ngen_public/article.asp?aid=83479 4 Nov 09 - The Editorial Office, Washington DC This is an introductory, highly participative, course for those new to the editorial side of journals publishing. Participants will gain a broad overview of the workings of the editorial office in both non-commercial and commercial publishing companies. http://www.alpsp.org/ngen_public/article.asp?aid=76977 5 Nov 09 Understanding Journal Metrics, Philadelphia Do you really know what an Impact Factor is? Many of us think we know, but do we really? Two of the industrys leading experts will share their knowledge and help bring us to the next level. http://www.alpsp.org/ngen_public/article.asp?aid=76731 17 Nov 09 - Fundamentals of Journals Finance, Philadelphia What do all those financial terms mean? Can you make any sense of the financial information provided to you? This workshop will provide an in-depth look at journal finances with an overview of profitability, revenue streams and expenses. http://www.alpsp.org/ngen_public/article.asp?id=&did=47&aid=76991&st=&oaid=-1 18 Nov 09 Licensing Digital Content, Washington DC This workshop will outline the development of electronic licensing and how it relates to primary product sales, secondary sales and copyright. http://www.alpsp.org/ngen_public/article.asp?id=&did=47&aid=83714&st=&oaid=-1 19 Nov 09 - Project Management for Publishing Washington DC Today, every part of the publishing process is subject to change. How well we manage the change determines our level of success. Introduction of appropriate project management methods can help you gain control over an unwieldy project and increase your chances of a winning result. http://www.alpsp.org/ngen_public/article.asp?id=&did=47&aid=82965&st=&oaid=-1 To register online: alpsp.allenmm.com Email: Isabel.czech@alpsp.org For general information on ALPSP training: www.alpsp-training.org Amanda Whiting Training Coordinator Association of Learned and Professional Society Publishers email: training@alpsp.org, telephone: 01865 247776 www.alpsp.org Marilyn M. Carney Publicist, NASIG, Inc. mmcarney@waketech.edu