Re: Waste of our subscription dollars (4 messages) Ann Ercelawn 08 Jun 1995 18:14 UTC
4 messages: _____ Date: Wed, 07 Jun 1995 16:19:17 -0400 From: ELEANOR COOK <COOKEI@CONRAD.APPSTATE.EDU> Subject: RE: Waste of our subscription dollars (2 messages) RE: Publisher junk mail This one is TOO tempting to pass up. Masses of duplicate flyers, catalogs, announcements, etc. from publishers is definitely one of my pet peeves. As others have already stated, if we are being asked to down size, reorganize, streamline and be more efficient, then why can't they do so as well by cleaning up their mailing lists? Related to this, is the phone call asking if we have received their sample issue. Yes, we received yours and hundreds of others. Will we use it to possibly place an order? Yes, maybe, if we ever order journals again! Publishers should spend more time listening to their market, if indeed, they consider libraries as their market (some do not consider libraries their primary market, of course). That felt good --thanks for bringing it up! Hope someone who matters is out there listening ... Eleanor Cook Belk Library Appalachian State University Boone, NC 28608 ______ Date: Thu, 08 Jun 1995 09:06:20 -0500 From: Jeanette Skwor <SKWORJ@GBMS01.UWGB.EDU> Subject: RE: Waste of our subscription dollars (2 messages) I'm glad to see this topic addressed and would add my Amen Amen Amen. We too go through them (because a certain--albeit teeny tiny--percentage of them are indeed viable renewal notices; we then forward them to then vendor. Like the consensus-- a LOT of time and $$$ wasted, including our postage forwarding these. I like Sonya's act of sending a bundle of them to the publisher; maybe if we'd all do that, they'd get the message! Better yet, return them individually with their postage-prepaid cards and let them pay for their own returns. (Although of course we pay for it ultimately). Anyway, Bravo for bringing the topic up, and I for one hope to hear others thoughts and solutions. Publishers? Vendors? Jeanette Skwor University of Wisconsin-Green Bay _______ Date: Wed, 07 Jun 1995 16:13:46 -0400 From: Mario Rups <MRUPS@BROOK.EDU> Subject: RE: Waste of our subscription dollars (2 messages) On the other hand, I've heard that it would take more money in manhours to check these things for each individual subscriber than to absorb the cost into the advertising budget. I'd say, time to revamp the DBMS, then, if it's this badly planned, but that might cost more, too. Might be wrong. Just saying what I've heard. Either way, I'd say the trees are the biggest losers. Mario Rups (recycling the third copy of the same advert as bookmark in latest Choice; perhaps I'll make a paper airplane out of the fourth) mrups@brook.edu ________ Date: Thu, 8 Jun 1995 13:32:24 GMT-5 From: "Kimberly J. Laird" <LAIRDK@MEDSERV.EAST-TENN-ST.EDU> Subject: RE: SERIALST Digest - 6 Jun 1995 to 7 Jun 1995 I am SO glad that we're not the only ones who suffered under the incredible mass mailing W&W sent out. But so far, Quillen Medical Library beats everyone in totals of letters received... 54 of them. Seems to me that Williams & Wilkins must've changed something... either merged their mailing list or changed accounting firms to cause this sort of massive foul up. Kimberly J. Laird Technical Services Librarian//Quillen College of Medicine East Tennessee State University Lairdk@medserv.east-tenn-st.edu