FW: Neighborhood Periodicals (Laura Ralstin) Marcia Tuttle 27 Oct 1995 17:16 UTC
---------- Forwarded message ---------- Date: Fri, 27 Oct 1995 09:55:55 EDT From: Laura A. Ralstin <LRalstin%CORPCOMM.EBSCO@ISS.EBSCO.COM> Subject: FW: Neighborhood Periodicals In order to avoid any possible confusion, I want to clarify an EBSCO service that Steve Murden alluded to in his message regarding Neighborhood Periodicals Lists. EBSCO Industries, the parent company of EBSCO Subscription Services, EBSCO Publishing and EBSCOdoc, has a separate division called Directional Advertising Services. This company approaches small businesses in cities throughout the United States to see if they are interested in sponsoring a popular magazine reading service for local libraries and local businesses' reception rooms. Sponsors underwrite the cost of a magazine rack and several subscriptions placed in the library or reception room in exchange for an advertising message on the plastic binders that cover the magazines. As Mr. Murden pointed out, this service often gives libraries or small businesses the gift of popular magazine subscriptions that might otherwise be unavailable to patrons. This service is not related in any way to the EBSCO Subscription Services serials management service, which is why libraries that do not order titles through EBSCO might have materials supplied through EBSCO Industries in their reading rooms. Laura Ralstin Communications Coordinator EBSCO Subscription Services (original message from Steve Murden follows) ---------- From: "SERIALST: Serials in Libraries Discussion Forum" To: Multiple recipients of list SERIALST Cc: "SERIALST: Serials in Libraries Discussion Forum" Subject: Re: Neighborhood Periodicals Li (Steve Murden) Date: Wednesday, October 25, 1995 11:55AM ---------- Forwarded message ---------- Date: Wed, 25 Oct 1995 10:39:47 -0400 From: Steve Murden <SMURDEN@GEMS.VCU.EDU> Subject: Re: Neighborhood Periodicals List (2 messages) I'm not sure if we are participating in the same program, but it sounds similar. We are receiving 7 or 8 titles at our medical library, through an Ebsco program (and they're not even our vendor). They are supplied courtesy of WalMart. We, however, got to pick the titles from a list that was supplied to us. It was all handled by our Collection Management Dept., so I don't know the particulars behind it. I do know that they supplied us with plastic display binders that are imprinted "Congratulations on joining the nations [sic] most trusted profession. Virginia Commonwealth University College of Pharmacy This magazine is provided for your reading pleasure by WalMart Pharmacy." We have been able to get popular-reading titles that we could not afford to purchase for the medical library. Some of them seem to be fairly heavily used. Steve Murden VCU smurden@gems.vcu.edu